Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Author: Kim
Other Authors: Mauborgne, Renee
Format: Book
Published: Boston, Mass. : Harvard Business School Press , c2005
Subjects:

IKIM Kuala Lumpur

Holdings details from IKIM Kuala Lumpur
Call Number: HF 5415 153 K56 2005
Accession Item Category Format Status Notes
030548 Open Shelf Book AVAILABLE
903031 Open Shelf Book AVAILABLE