More marketing management cases in Malaysia
| Format: | Book |
|---|---|
| Published: |
Kuala Lumpur :
Utusan Publication & Distributors ,
1999
|
| Subjects: |
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The new competition
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Creating customer loyalty
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Similar Items
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Marketing management
Published: (1992) -
Marketing case studies : how to tackle them:how to answer them
by: Massingham
Published: (1995) -
Marketing : an introduction
by: Kotler
Published: (1990) - Rethinking marketing : sustainable market-ing enterprise in Asia
-
Knowledge-based marketing : the twenty-first century competitive edge
by: Chaston
Published: (2004)