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Consumer behavior with ddb lifestyle.

Main Author: Hawkins
Other Authors: Mothersbaugh, David L.
Published: Boston: McGraw-Hill Irwin, c2010.
Subjects:
Consumer behavior -- > United States
Market surveys -- > United States

IKIM Kuala Lumpur

Call Number: HF 5415 33 U6 H39 2010
Accession Item Category Format Status Notes
00031745 Open Shelf Book AVAILABLE

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