Consumer involvement : concepts and research

Main Author: Laaksonen
Published: London: Routledge, 1994.
Series:Consumer research and policy series
Subjects:
LEADER 00579cam a2200181 7i4500
001 0000012532
005 20070430090000.0
020 0 0 |a 0415097606  
090 0 0 |a HF 5415.32   |b .L33 1994 
100 1 0 |a Laaksonen  
245 1 0 |a Consumer involvement :   |b concepts and research   |c Pirjo Laaksonen. 
260 0 0 |a London:   |b Routledge,   |c 1994. 
300 |a viii, 220p. 
440 0 0 |a Consumer research and policy series 
504 0 0 |a Includes bibliographical references (p. [187]-206) and index 
650 0 0 |a Consumer behavior  
650 0 0 |a Marketing  
999 |a 013666  |b Book  |c Open Shelf  |e IKIM Kuala Lumpur