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The essence of services marketing
The Essence of management series
Service industries --
Values-based service for sustainable business : lessons from IKEA Bo Edvardsson and Bo Enquist.
Relationship marketing : successful strategies for the age of the customer Regis McKenna.
Producer services development and trade : Malaysian and Asean in the Uruguay round Sieh Lee Mei Ling.
by: Sieh Lee Mei Ling
Marketing : an introduction Philip Kotler and Gary Armstrong.