The essence of services marketing

Main Author: Payne
Published: New York: Prentice Hall, 1993.
Series:The Essence of management series
Subjects:
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020 0 0 |a 013284852X  
090 0 0 |a HD 9980.5   |b .P34 1993 
100 1 0 |a Payne  
245 1 4 |a The essence of services marketing   |c Adrian Payne. 
260 0 0 |a New York:   |b Prentice Hall,   |c 1993. 
300 |a x, 253p:   |b ill. 
440 0 0 |a The Essence of management series 
504 0 0 |a Includes bibliographical references (p. 246-248) and index 
650 0 0 |a Service industries --   |x Marketing  
999 |a 014106  |b Book  |c Open Shelf  |e IKIM Kuala Lumpur