APA Citation

Payne. (1993). The essence of services marketing. New York: Prentice Hall.

Chicago Style Citation

Payne. The Essence of Services Marketing. New York: Prentice Hall, 1993.

MLA Citation

Payne. The Essence of Services Marketing. New York: Prentice Hall, 1993.

Warning: These citations may not always be 100% accurate.